16 Jul Smarter Conservatory Glass Literature
Bringing innovation and a new stimulus to the conservatory roof glass market, Clayton Glass has just launched a new luxury, 22 page consumer brochure to promote their range of SMARTGLASS® products. This includes their latest SMARTGLASS®-W for side frames, and the brochure is supported by a separate and clever SMARTGLASS® Selector tool.
SMARTGLASS® has over the last 10 years become the dominant brand in the specialist conservatory glass sector and now the company is investing considerable resources in developing the brand further, through the trade and consumer channels. Both the brochure and SMARTGLASS® Selector are the first tools within the campaign, that will also include a new consumer facing website.
The 22 page consumer brochure benefits from a gatefold opening and takes consumers through the different tints available (blue, aqua, bronze and neutral) and through the 3-tier product strategy of roof glass, SMARTGLASS® SMARTGLASS® Plus+ and SMARTGLASS® Ultimate. There’s also two pages dedicated to their latest SMARTGLASS®-W product for side frames, along with a comprehensive technical section.
In helping consumers and the trade chose the right glass in terms of location and other criteria, the SMARTGLASS® Selector is a rotating disk, that helps define which side frame glass best meets the glass specification in the roof. It also details the criteria of each glass type in terms of performance and tint. As you would expect from a company with such technical credentials and reputation in the industry, all the information has been carefully collated and each product diligently specified for the very best performance.
Jason McCabe, commercial director of Clayton Glass commented: ‘These new marketing tools are the start of a campaign that will truly set us apart from our peers. We’re not only going to be helping the trade to sell more SMARTGLASS® in the roofs, but also in the side frames to.
He continues: ‘We’re now at a stage where we should be looking at a complete glazing solution for conservatories with considerable added benefits for the consumer and a means to increase margins for installation companies. ‘
For a free copy of the new brochure and SMARTGLASS® Selector tool then e-mail email@example.com or call the sales office on 01207 288200.